NewscastStudio Blog

‘Dateline’ asks: ‘How do you Dateline?’

NewscastStudio — Mon, 30 Jan 2012 18:49:50 +0000

NBC’s “Dateline” has been running a promotional and marketing campaign around the question “How do you Dateline?” The idea is to get viewers to share how they watch “Dateline” every Friday. The network has compiled responses made to this campaign via social media on Storify. Click here to see the collection of responses.

‘Set of the Year’ winners announced

Michael P. Hill — Mon, 30 Jan 2012 14:58:57 +0000

NewscastStudio is pleased to announce the results of our “Set Madness” competition to determine the 2011 set of the year. This year’s competition was tough — with so many great sets nominated that we decided to switch from the typical single-round voting structure to multiple rounds. And the winner? Turkey’s NTV, a massive set designed [...]

CNN applies for ‘Magic Wall’ trademark

Michael P. Hill — Fri, 27 Jan 2012 21:11:05 +0000

CNN has applied to trademark the term “Magic Wall” to describe interactive touchscreens used to present stories. CNN first used its touchscreen during the 2008 primaries, where it gained much attention as both an innovative storytelling tool and, to some, an example of over-the-top gadgetry. Saturday Night Live even spoofed the CNN wall during a 2008 [...]

Last chance to vote for 2011′s best set of the year

NewscastStudio — Fri, 27 Jan 2012 13:42:17 +0000

If you haven’t voted in the final round of our Set Madness competition, tonight at 11:59 p.m. ET is your last chance to do so! Click here to view the finalists and make your pick.

CNN morning show experiences two amusing slip ups

Michael P. Hill — Fri, 27 Jan 2012 13:40:08 +0000

Here’s an amusing clip for your Friday, via Mediate.

NBC announces ‘Rock Center’ move with all star promo

Michael P. Hill — Thu, 26 Jan 2012 15:55:48 +0000

NBC News is moving newsmagazine “Rock Center” to Wednesdays starting Feb. 8. To announce the change, the network is airing a promo that paints the key journalists on the program, including Brian Williams, Harry Smith, Kate Snow, Ted Koppel and Meredith Vieria. The promo uses a baseball team theme and includes a locker room with [...]

Cedar Rapids station debuts new set

NewscastStudio — Wed, 25 Jan 2012 17:53:09 +0000

Source Media Group’s KCRG-TV has debuted a new set by Devlin Design Group. The set includes a 260″ rear projection screen and touch technology. The touch screen is one of the largest to be installed on a US news set. “We are very proud to have launched our local news broadcasts in high definition with [...]

‘Noticiero Univision’ debuts sleek modern set

NewscastStudio — Wed, 25 Jan 2012 16:24:12 +0000

Univision has debuted a sleek set for its national newscast, “Noticiero Univision.” The newscast, based out of Miami, is similar to “Nightly” or “World News.” The new set features a large touchscreen, sleek desk, backlit walls and multi-monitor video wall. Overall, the set is very nice and stands out from the national newscast race. Instead [...]

Survey says 15 seconds is sweet spot for online ads

NewscastStudio — Mon, 23 Jan 2012 20:25:49 +0000

An interesting survey from Poll Position finds that a 15-second pre-roll ad seems to be “acceptable” to most online video viewers. The organization polled 1,729 people and found that 52 percent thought a 15-second ad was acceptable. Right behind that, however, some 27 percent said they had no opinion, while 12 percent indicated 30 second [...]

KNBC rebrands, debuts expanded set

Michael P. Hill — Mon, 23 Jan 2012 19:50:53 +0000

KNBC-TV has rebranded itself as “NBC 4 Southern California” and unveiled a fresh new logo, graphics package and expanded set. The new branding is already visible on the station’s website, though certain elements, including the HTML title tag and promos, still refer to “NBC Los Angeles.” The station’s website also still redirects to the domain [...]